A lot of them rely on advertising money to survive. Indeed, if Internet users start blocking ads in droves - which is exactly what’s happening - content creators are getting hurt badly. Google sees a real threat to the web ecosystem with this trend. In its 2017 report, PageFair shared that 615 million devices now use ad blockers and that adblock extension usage grew 30% globally in 2016. With the rise of intrusive ads, users fought back by using ad blocking extensions with their favorite browsers. In a nutshell, it’s because they’re frustrating and - you guessed it - a poor experience for the viewer. Why is Google Taking Action Against Intrusive Ads? The Coalition for Better Ads gives us a complete list of what you can expect to be filtered by the new Chrome Ad Blocker, i.e. Just as we’ve stated in a recent article, Google will block content that doesn’t meet “Better Ads Standards” on both mobile and desktop. The clock is ticking: Google is readying its assault on intrusive ads with its own Ad Blocker starting February 15, 2018.

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